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Jetstar is set to transform the airport experience for its Australian and New Zealand domestic customers with the launch of an efficient 100% self-service check-in model.

The low cost carrier announced Friday that it will expand its self service technology, which is already in place for domestic passengers, including web check and self service kiosks at some airports.

The airline has expressed its hopes that the new initiative will make the check-in process quicker and more efficient.

However travel industry experts and travellers have expressed concern over the 100% self service check-in model.

"I prefer to check in from home or speak to someone. I don't like the self service kiosk, especially if you have luggage to check," traveller Peace Mitchell, a member of the Cairns Tourism Association committee, said.

This latest announcement comes as Jetstar beginnings to roll out its world-first SMS boarding pass technology, as well as automatic web check and pre-enrolment for flights at the time of booking.

In addition the number of self-check kiosks will be doubled across the airline's Australian and New Zealand domestic network.

Jetstar CEO Bruce Buchanan says the self-service check-in areas will improve not hinder customer service.

"Through our growing suite of innovative new customer facing applications at airports we are seeking to ensure that the airport experience is increasingly convenient, easier and more hassle-free than before," Mr Buchanan said.

"The approach we are taking is firmly designed around improving, not reducing, the customer service and airport experience at increasingly busy terminals, and of empowering both regular and irregular Jetstar flyers to use technology to take control of the airport experience."

Mr Buchanan said that no changes will be made to Jetstar's airport staffing numbers.

"Staff will be moved from check-in duties to customer service and revenue raising activities and will also "spend more effective time directly with our customers prior to flying".

Automatic check-in was launched this month, and SMS boarding pass technology will be further trialled on Sydney-Melbourne (Avalon) flights from late February 2010.

The new model will be rolled out across the airlines domestic Australian and New Zealand networks throughout the year.

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